_Phuket Hotel Market Recap 2022

Phuket Hotel Market Recap 2022

Mr. Carlos Martinez, Director of Research and Consultancy, Knight Frank Thailand said, in 2022, Phuket welcomed 1.6 million foreign arrivals, a significant rebound from only 184 thousand arrivals in 2021. The 778% YoY growth in the number of foreign visitors is the result of, firstly, the bilateral travel agreements with certain market feeders such as India, Malaysia, and Vietnam during the first half of 2022, and, secondly and more importantly, the complete lift of pandemic-related travel restrictions in October 2022 that fueled the number of travelers to the island.

International visitation to Phuket was led by tourists from Malaysia, India, and Russia which have traditionally underpinned Phuket’s tourist industry. However, arrivals from China, the most important source market, remained at their lowest to just a few thousand visitors as strict anti- pandemic measures inhibited outbound and inbound trips.

Despite a substantial increase, the number of foreign tourists to Phuket in 2022 still represented 30% of the pre-Covid level in 2019, yet is expected to continue to accelerate as China ended its zero-Covid policy in January 2023, and air connectivity with international markets improves in 2023.

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